Ideas in action.

paris fashion week.

With designer Angelika Józefczyk at Paris Fashion Week 2023 and on shoots in Rome: model casting, backstage and technical coordination, two Paris photo shoots - including a night session at the Eiffel Tower - and social media during the event.

• Model selection & casting
• Backstage and technical coordination
• Night session at the Eiffel Tower

va bene cicchetti & bacardi-martini.

The garden opening of Va Bene Cicchetti, a restaurant celebrated for its interior, with Martini as partner. We designed two events - one for media and one for creators, from micro accounts up to profiles with a million followers - and coordinated the restaurant, the partner and the guests from the first idea to the last story.

• Event concept and partner coordination
• Separate events for media and for creators
• Creator selection, from micro to 1M followers

unconditional love.

Photographer Søren Nagel portrayed well-known Danes with dogs waiting for adoption at the Dyreværnet shelter. We launched on Valentine's Day: a lifetime of love can be found in a shelter. We led the concept, storytelling, PR and social media, with the goal of growing Søren's reach and personal brand.

With Marco Ilsø, DJ Faustix, Irina Olsen and others.

linkedin for leaders.

End-to-end LinkedIn for companies and their leaders: strategy, posts, articles, events, messages and network growth. Clients include CEOs of several AI companies in Copenhagen, Mennica Polska, technology and robotics companies, and advertising and HR agencies.

• Company pages and personal profiles
• Content, articles and events
• Lead generation and network growth

unimos alliance.

Unimos is an international alliance that builds strategic partnerships between business, science, public administration and clusters, and runs EU programmes for international growth. We work with its two founders on LinkedIn - the channel where their partners actually are.

• Audit and upgrade of the founders' LinkedIn profiles
• Ongoing LinkedIn content and profile management
• Positioning the founders as experts in international growth

madboks.

Social media for a Copenhagen food-rescue company. We set the strategy across Instagram, Facebook, LinkedIn and TikTok, tied it to business goals, and built and led the content team.

• One rule for the team: next month's plan is ready by the 25th
• Monthly performance analysis and new formats tested
• Clearer processes for the team and Madboks managers

cridoteka by crido.

Facebook and Instagram for the education platform of Crido, a Polish tax and business advisory firm. We turned expert knowledge on tax and business into clear, engaging posts - planned a month ahead, designed and published.

• Monthly content plans
• Graphic design for every post
• Publishing and profile upkeep

most wanted.

Full marketing and PR care for a Warsaw company that has run trainings, courses and conferences for HR teams, employers, managers and lawyers since 1998, alongside recruitment for corporate clients. Paulina coordinated the events and all the communication around them.

• Event coordination and social media
• Media partners, speakers and press mailings
• Print, trade-fair walls and event materials

va bene centro.

The third Va Bene in Warsaw, in a modernist building on Świętej Barbary Street in the heart of Śródmieście. An espresso bar with Italian breakfasts by day and a cocktail bar with a neighbourhood vibe by night - designed by mow.design studio, with a ceramic installation by artist Malwina Konopacka.

We told the story of the opening: the design, the art, the people behind the place and the Italian community that makes every Va Bene feel like home.

• Press release and opening communication
• Story built around design, art and the owners
• Media and social media around the launch

mów po angielsku & bogaty nauczyciel.

Social media and marketing advice for two brands run by Sabina Polak-Tokarz: Mów po angielsku, an English language school, and Bogaty Nauczyciel - a programme that helps teachers build their own educational businesses through conferences, mentoring and online courses.

• Social media for a language school
• Marketing consulting for a teachers' education brand
• One of several schools we have supported

romanian week.

A limited Romanian menu, press release and influencer event for a week-long residency with MasterChef finalist Lorka Zediu.

trip to moldova.

An invitation from the Solidarity Fund PL to a five-day trip for Polish travel creators. We explored Moldova - its wine, food, places and culture - and promoted it on social media. At the end of the trip we advised the foundation on what could attract more tourists to Moldova.

• Creator content promoting Moldova and its culture
• Detailed feedback on the strengths and weaknesses of Moldovan tourism
• Recommendations for sponsors and local businesses

floramente foundation.

FloraMente works on science, technology and safe dining for people with gut-brain axis disorders such as IBS, SIBO, IBD and endometriosis. As Head of Strategy and Marketing, Paulina leads the foundation's communication, so that reliable knowledge from its specialists reaches the people who need it - in a form that is clear and engaging.

Digestive conditions are still often a taboo. We talk about them openly, with empathy and without oversimplifying, so that everyone who finds the foundation knows they are not alone and can find real support.

• Communication strategy and marketing
• Expert knowledge turned into accessible content
• Community building and trust
• Next: workshops in culinary schools on menus that exclude no one

See Paulina on the foundation's team page →